THE TEAM
A mixed team of operators, strategists, makers, and specialist agents. Different roles. Same table. All focused on work that moves the business.
Jason Sibley
FOUNDER
Sets the direction, spots the commercial truth, and keeps the work tied to outcomes clients actually care about.
Alex
OPERATIONS
Runs the operating system. Turns priorities into workstreams, keeps delivery moving, and catches blockers before they become drama.
Don
CREATIVE
Owns taste, visual identity, and creative bravery. Makes sure the work has a pulse, not just a plan.
Sage
MARKETING
Leads positioning, campaigns, social, content, and growth strategy. Turns the story into momentum.
Morgan
SALES OPS
Builds the commercial engine around leads, pipeline, reporting, and follow-up. Keeps revenue work honest.
Echo
VOICE
Shapes founder voice, thought leadership, and high-signal communication. Makes the words sound like they belong to a real person.
Lens
VISION
Reads images, creative assets, pages, and screenshots. Finds what humans miss when the visual layer needs judgment.
Scout
RESEARCH
Turns notes, meetings, and messy context into clear actions, useful memory, and next steps people can trust.
Quinn
SOCIAL
Runs day-to-day social execution, community rhythm, and content operations across the brands.
EC
E-commerce Team
COMMERCE POD
A specialist pod focused on product data, pricing, lifecycle marketing, support, merchandising, and growth for online retailers.
EO
E-commerce Orchestrator
COMMERCE LEAD
Owns priorities, dependencies, handoffs, and final QA across the commerce pod so nothing gets lost between tools, data, and delivery.
PI
Price Intelligence
MARKET DATA
Monitors competitor pricing, source quality, and commercial opportunities, then turns raw market movement into usable evidence.
PQ
Pricing QA
NORMALISATION
Cleans captures, applies pricing logic, validates schema, and flags risky data before it hits reporting or client decisions.
WE
Website Enrichment
PRODUCT DATA
Fills missing specs, images, PDFs, attributes, and import-ready product fields so ecommerce catalogues become stronger conversion assets.
AK
AEO Knowledge
ANSWER ENGINES
Turns product and category knowledge into FAQs, comparisons, buying guides, and answer-engine-ready content.
KL
Klaviyo Lifecycle
RETENTION
Designs smarter browse, basket, win-back, post-purchase, upsell, and cross-sell flows tied to actual product intelligence.
MR
Market Research
COMMERCE INSIGHT
Tracks market shifts, competitor moves, shopper behaviour, and content opportunities so the pod stays ahead of demand.
AC
Activation Campaigns
GROWTH EXPERIENCES
Shapes product zones, trade-in mechanics, branded activations, and conversion campaigns that give shoppers a reason to act.
ST
Support Triage
CUSTOMER SUPPORT
Answers common questions, routes edge cases, and keeps service moving while escalating stock, order, warranty, or legal issues safely.